I help healthcare organizations execute marketing strategies through meaningful copy and content strategy. I stay abreast of healthcare delivery issues, work across all platforms, and can help you differentiate your brand as you compete for market share.
The Affordable Care Act has brought new challenges to marketing healthcare services. To successfully attract and retain patients, healthcare organizations must create strong brand identity, communicate outcomes and patient experience, and engage patients where they’re looking for healthcare information.
The business of healthcare is complex and changing rapidly. Writing about healthcare requires deep and current knowledge of the subject. It demands a thorough understanding of how the various sectors interact. It also requires fluency in the language of the industry and the alphabet soup of acronyms that defines it.
I have developed copy and content strategies for a wide variety of healthcare organizations, including:
- California Fertility Partners
- DNA Health
- Healthcare Management Systems
- Marvel Cosmetic Surgery
- Thomson Medstat
- Vanderbilt Children’s Hospital
- Vanderbilt University Medical Center